Social Investing Makes Cents
Social investing today means more than just making a donation to some charity to get a tax receipt. Companies are wanting to find sustainable solutions for their future existence, and find a fit between their corporate values and the values of the social agencies they choose to invest in. Corporations see value in creating a planned giving strategy to make their investments more meaningful and establish long term community partnerships. Giving donations is quick and easy...building long lasting social relationships to impact long lasting change, takes time.
It's not just about the money today!
As companies are needing to find innovative ways to attract and retain employees, incorporating the triple treat strategy "people, planet and profits" is everything. With generation Y moving into the workforce, there is a stronger emphasis for corporations to respond to their need for aligned values in the workplace. Today's workforce is not just interested in joining a company for the paycheck. They want to know they work with a company that cares and walks the talk.
Does social investing make cents?
I recently attended a Christmas Party for an insurance company who created a raffle draw to support a charity called Canadian Women for Women In Afghanistan. With little effort, they raised over $700.00 in one night. Knowing a company like this is always weaving social investing into their culture, means I will keep investing in their services for the long term. Guess what...I am not alone. According to a study reported in the Brand Bubble, " 81% of consumers say they are likely to switch brands to support a cause if price and quality are equal."
Whether you just invest in community because you feel it is the right thing to do or you invest because it is a strategic employee investment plan.... just do it.
On a scale of 1-10 (10 being the highest) would you switch your buying habits to support a cause?
Posted by WSN Blog at 12/11/2011 11:34 AM 
Categories: uncategorized
Tags: planned giving community investment Canadian Women for Women in Afghanistan Brand Bubble triple threat insurance companies charitable giving corporate social responsibility
Categories: uncategorized
Tags: planned giving community investment Canadian Women for Women in Afghanistan Brand Bubble triple threat insurance companies charitable giving corporate social responsibility
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